Headquarters: Not Specified
Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step-Generate Packet, download a sample packet, or book a consult. You will own our Framer based web stack end to end to deliver a fast, accessible, SEO sound, conversion driven site that scales across our industrial lanes.
The role
Build, optimize, and maintain the Certivo website in Framer, including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4/GTM, GSC, Calendly, LinkedIn pixel). You’ll partner with the Director of PMM, Organic Growth Manager, and Senior Product Designer to ship pages and experiments that create packet intent demand.
Responsibilities
- Build in Framer: Own site architecture, routing, responsive breakpoints, variables/tokens, component variants, and motion/interaction patterns.
- Design system for web: Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs; keep Figma Framer parity with the design team.
- CMS & content models: Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources/Blog, Webinars; author fields for SEO/meta, OG/Twitter, schema, hreflang.
- Landing pages & calculators: Ship high tempo pages for industrial lanes and packet offers; embed light calculators or interactive checklists via custom React code components when needed.
- Integrations: Implement HubSpot forms/gating and progressive profiling; Calendly scheduling; GA4/GTM events with clean UTM governance; LinkedIn pixel and retargeting hooks.
- CRO & experimentation: Plan and run A/B tests (copy, layouts, forms, CTAs); analyze results; iterate quickly.
- Technical SEO: Manage sitemaps/robots, canonical and hreflang tags, internal linking, redirects, lazy loading, image optimization (WebP/AVIF), and structured data.
- Performance & quality: Optimize assets, fonts, and scripts; implement skeleton/optimistic states for perceived speed; set up monitoring and visual regression checks.
- Security & compliance: Implement consent management (GDPR/CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks.
- Ops: Own publishing cadence, release notes, and backlog triage; coordinate with PMM/Growth for priorities; maintain a page/component inventory.
Qualifications
Must have
- 3-6+ years building marketing sites for B2B SaaS with deep Framer experience (share live examples); ability to compose pages rapidly using components and CMS.
- Working knowledge of React/TypeScript to build custom code components inside Framer when needed.
- Strong grasp of technical SEO, Core Web Vitals, and accessibility (WCAG 2.1 AA).
- Hands on with HubSpot, GA4/GTM, GSC, Calendly, and pixel/tag hygiene; comfortable defining analytics events and dashboards.
- Demonstrated CRO chops: A/B testing, UX copy, form optimization; data driven iteration.
Nice to have
- Experience in regulated/industrial markets; familiarity with our packet types (Listings, Substances, EPD/EN 15804, NSF 61/372).
- Webflow experience and ability to migrate/replicate patterns in Framer.
- Visual/motion design sensibility; Lottie/AE basics; light SVG/Illustrator skills.
- Basic scripting for content ops (CSV/JSON transforms) and image pipelines.
What great looks like (KPIs)
- CWV pass rate 90%; LCP 2.5s and INP 200ms on mobile for key pages.
- Demo/sample CTA conversion -40% on target pages; form completion %.
- Non brand organic % QoQ on Industry/Solution pages (in partnership with Organic Growth).
- 10-15 page/section releases per quarter; Sev 1 time to fix .
- Accessibility AA compliance on primary flows; zero critical violations.
Tools
Framer + CMS, Figma, GA4/GTM, Google Search Console, HubSpot, Calendly, Ahrefs/Semrush, Screaming Frog, Hotjar/Clarity, Loom, Notion/Airtable.
How we work
- Fast iterations, visible metrics, and tight PMM/Design/Engineering collaboration.
- Source controlled design tokens/components where practical; changelog for each release.
- Bias toward clarity, speed, and measurable outcomes (packet intent first).
Apply
Email with:
- Two to three Framer projects (live URLs) and a short loom showing the component/CMS structure,
- One example of a conversion lift you drove (before/after with metrics), and
- A 60 day plan to rebuild our Industries hub and Evidence Pack pages in Framer.
Subject: Website Engineer – Framer
