The Ultimate Guide to WordPress Developer Hourly Rates: Your Budgeting Companion for 2023

In the United States, the average hourly rate for a WordPress developer is around $33 per hour marking the median between the lower and higher ends of the scale. However, this figure can fluctuate between $20 and $57. This broad range in pricing is primarily influenced by the experience level of the developer and their geographical location. This variance underlines the importance of considering individual qualifications and local market conditions when determining the appropriate hourly rate for a WordPress developer.

Whether you’re a business owner seeking to hire a WordPress expert, or a developer looking to price your services competitively, understanding the going rates is important. In this WordPress developer hourly rates guide, we’ll explore the factors that influence WordPress developer costs and average hourly rates across different regions. It is important to be aware of the current rates for the skill before you start to hire WordPress developers for your project.

According to ZipRecruiter, the average hourly rate for a WordPress developer in the United States is around $37 per hour marking the median between the lower and higher ends of the scale. However, this figure can fluctuate between $29 and $44. 

This broad range in pricing is primarily influenced by the experience level of the developer and their geographical location. This variance underlines the importance of considering individual qualifications and local market conditions when determining the appropriate hourly rate for a WordPress developer.

Unveiling the Average Hourly Rate (USD) for WordPress Developers

According to Glassdoor data, a WordPress Developer in the United States can typically expect to earn an average hourly wage of $33. However, the specific rate may vary significantly, but it usually falls within the range of $22 to $57. This range captures the earnings from the 25th to the 75th percentile of WordPress Developers nationwide. 

On Glassdoor, the rates range from $20 to $57 per hour. Talent.com shows a slightly narrower band, with rates from $26 to $50 per hour. ZipRecruiter presents a bit more variation, with an hourly rate scale from $22 to $49. Delicious Brain reports the widest range among these platforms, starting from $22 and going up to $70 per hour. Simply Hired, meanwhile, shows the lowest starting point of $13 per hour, scaling up to $56. The ranges suggest a diverse market for WordPress development work, with each platform reflecting slightly different conditions in terms of geography, market demand, and skill levels.

WordPress Developer Hourly Rates in Freelance Marketplaces

The average hourly rates for WordPress developers can significantly differ across various freelance marketplaces, both within the United States and worldwide. 

On general marketplaces such as Upwork, the hourly rate in the United States varies widely from $30 to $175, while the worldwide average ranges from $15 to $30. Fiverr presents a narrower scale, with US rates between $20 and $100 and worldwide rates from $10 to $28. These platforms provide a broad range of freelancers with different levels of experience and skill sets, leading to a wide range of rates.

On the other hand, specialized freelance marketplaces like Codementor and Codeable, which have proven skill-testing procedures for freelancers, show higher hourly rates. This is due to the guaranteed higher level of expertise from these vetted freelancers. Codementor’s average hourly rate falls between $81 and $100 in the United States and $61 to $80 worldwide. Similarly, Codeable offers rates from $70 to $120 in the United States and $50 to $85 worldwide.

How Location Influences WordPress Developer Hourly Rates

Hourly rates for WordPress developers can vary greatly based on the geographical location due to differences in living costs, market demand, and supply of developers. Typically, regions with higher living costs and strong demand for WordPress development, such as North America and Australia, tend to have higher rates. On the other hand, regions with lower living costs, like Asia and Africa, have lower rates. 

Statistics from talent.com suggest that even in the United States, the salary obtained by a WordPress developer varies according to the state. The highest salary is obtained by developers in Minnesota, followed by developers in Connecticut, Massachusetts, Washington,  New York, Lowa, Michigan, Kentucky, and Pennsylvania coming in tenth place.

Further, talent.com details that in the United States, the average hourly rate for a WordPress developer is $36.56 per hour. Entry-level positions start at $27.45 per hour, while the most experienced workers can earn up to $54 per hour.

A Look at WordPress Developer Hourly Rates Based on Tech Expertise

WordPress developers who have expertise with other technologies and skills tend to command higher rates, as these skills enable them to tackle more complex projects or offer more comprehensive services.

These estimates illustrate how the inclusion of additional skills and technologies can significantly affect a WordPress developer’s hourly rate. More advanced or specialized skills, like PHP and MySQL, can lead to higher rates, whereas basic web development skills like HTML/CSS or familiarity with services like Mailchimp might see a smaller increase in hourly rates. It’s essential to keep these factors in mind when hiring a WordPress developer, as these additional skills often lead to higher-quality outcomes for complex projects.

The median hourly rate for WordPress developers, as estimated by Glassdoor, stands at $30. This figure is a central benchmark within the industry, providing a key point of reference for both freelancers and companies.

Conclusion

Understanding the hourly rates for WordPress developers is vital for both clients looking to hire and professionals offering their services. Keep in mind that rates can vary widely based on experience, location, and project complexity. By staying informed about these rates, you can make decisions that align with your budgetary constraints and project requirements, ensuring a fair and successful partnership. Whether you’re

just starting out or looking to switch into the e-commerce space, understanding these salary benchmarks is essential for navigating your career path and ensuring you get the compensation you deserve. You can check out our WordPress Developer Annual Salary Guide to learn about the hourly rates you can earn in the US and across the world. We bring you a complete WordPress Developer Hiring Guide, along with the WordPress Developer Job Description and WordPress Interview Questions guide, which will help you in the process of hiring a WordPress developer in 2023.