Next.js Functions


Dominate Search Engines: A Startup’s Guide to NEXT.js SEO Plugins

Are you a startup founder or a tech leader in the making? Then, you’re probably well aware of the significance of SEO (Search Engine Optimization) in today’s digital landscape. SEO can make or break your online presence, and when it comes to optimizing your NEXT.js website, using the right SEO plugins can be a game-changer.

Dominate Search Engines: A Startup's Guide to NEXT.js SEO Plugins

In this blog post, we’ll delve into the world of NEXT.js SEO plugins, focusing on three popular options: Next SEO, React Helmet, and Head. By the end of this exploration, you’ll have a better understanding of which plugin suits your startup’s needs and can help you outperform the competition.

1. Next SEO – Your All-in-One SEO Solution

Next SEO is like the Swiss Army knife of SEO plugins for NEXT.js. It’s user-friendly, packed with features, and built with a developer-friendly mindset. Here are some key reasons why Next SEO might be your go-to choice:

– Meta Tags Done Right: Next SEO excels at managing meta tags, making it a breeze to optimize your website’s titles, descriptions, and more.

– Open Graph and Twitter Cards: If social media visibility is a priority for your startup, Next SEO has you covered with its Open Graph and Twitter Card support.

– Sitemaps and Robots.txt: It generates sitemaps and allows you to manage your site’s robots.txt file easily, ensuring search engines crawl your site efficiently.

– Customization: With Next SEO, you have complete control over your SEO settings, enabling you to fine-tune every aspect to align with your brand.

For more information on Next SEO, check out their official documentation

2. React Helmet – The Power of Precision

If you’re a tech leader who loves fine-grained control over your SEO, React Helmet might be your weapon of choice. Here’s why it’s worth considering:

– Granular Control: React Helmet allows you to add specific meta tags and attributes precisely where you want them in your code, giving you ultimate control.

– Server-Side Rendering (SSR) Friendly: It plays well with NEXT.js’s SSR capabilities, ensuring your SEO is top-notch even in dynamic applications.

– Custom Scripts and Styles: Apart from SEO, React Helmet can also handle custom scripts and styles, making it versatile for various use cases.

– Third-Party Integration: If you’re a fan of third-party services like Google Analytics or Facebook Pixel, React Helmet seamlessly integrates them into your site.

Dive deeper into React Helmet by visiting their GitHub repository

3. Head – Lightweight and Efficient

For those startup founders who prioritize lightweight solutions without compromising on SEO performance, Head might be the answer. Here’s why you should give it a shot:

– Minimal Overhead: Head is a tiny library that focuses solely on modifying the document head, making it incredibly efficient and lightweight.

– SEO-Friendly: While simple, Head is SEO-friendly and allows you to set up essential meta tags and attributes effortlessly.

– Server-Side Rendering (SSR) Compatible: It seamlessly integrates with NEXT.js SSR, ensuring your SEO efforts remain robust.

– Ideal for Simplicity: If your startup’s website has straightforward SEO needs and you prefer a minimalist approach, Head is worth considering.

To get started with Head, check out its documentation –


In the competitive world of startups and tech leadership, SEO plays a vital role in getting your brand noticed and attracting top talent. As an early stage startup founder, VC investor, or tech leader, choosing the right SEO plugin for your NEXT.js project can be a game-changer.

Whether you opt for the all-in-one convenience of Next SEO, the precision of React Helmet, or the lightweight efficiency of Head, remember that the key to success lies in optimizing your website for search engines. So, go ahead, explore these plugins, and embark on your journey to outperform the competition.

Previously at
Flag Argentina
time icon
Accomplished Senior Software Engineer with Next.js expertise. 8 years of total experience. Proficient in React, Python, Node.js, MySQL, React Hooks, and more.